(©21)
Started in games from the business side: as a game analyst at Mobvista I learned how products are positioned, measured and scaled for user acquisition.
(©24)
Ran global social operations for Aether Gazer at Yostar, shot sports for the Varsity Blues, and led the service design film for a PC Express redesign at the University of Toronto.
(©25)
Planned Traditional Chinese product operations for Arknights at Hypergryph — localisation pipelines, QA standards and community listening for a live game.
(©26)
Now in forestry marketing at Ontario's Ministry of Natural Resources, bringing the same research-first approach to the Ontario Wood brand.
(Introduction)
I love turning ideas into something meaningful through research and communication. What started as curiosity about games and digital platforms became a career once I saw how thoughtful strategy and design shape how people think, feel and engage.
I build campaigns and experiences that serve a purpose — not content that only looks good, but communication that connects. Whether it's a social campaign, a survey or a service flow, I aim for something clear, intentional and easy to engage with.
I sweat the small stuff: the tone of a message, the structure of a report, the clarity of a visual. That care is why teams trust me with the details.
Worked with
(Approach)
Listen first.
Find the pattern.
Design the fix.
Measure what changed.
(In numbers)
5+
Years in marketing, operations and research across games, retail and the public sector.
7
Roles, from global game publishers to Canada's largest food retailer and the Ontario government.
3
Working languages — English, Mandarin Chinese and French — for localisation and global audiences.
(Contact)
Let's talk.
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