Product Marketing

UX Research

Service Design

Game Operation

Visual Storytelling

I turn research and data into campaigns, content and digital experiences that people understand, trust and act on.

© 2026 Zikang Deng · Marketing & UX · Toronto

Zikang

Deng

(Who I am)

One person, three lenses: marketing that's measured, research that's acted on, design that's felt.

5+

years across

games, retail

& public sector

(Worked across)

+4

Forestry marketing

for Ontario

(Currently)

Ontario Wood brand,

campaigns & partners

(Working together)

Mon 09:12

Hi Zikang!

We have 2,000 app reviews.

Can you make sense of them?

Mon 09:14

On it

Service map by Friday.

Perfect, thank you!

(How I work)

(001)

Research

Surveys, interviews, review mining and competitive scans that end in decisions, not decks.

(002)

Strategy

Positioning, audience segments and campaign plans tied to the metrics a team already watches.

(003)

Content

Social and campaign content produced with designers, editors and localisation — on brand and on time.

(004)

Experience

Service maps, flows and wireframes that fix the system behind a frustrating moment.

(005)

Operations

SOPs, QA references and reporting that keep live products and campaigns running smoothly.

Showreel 26©

(Reel in production)

(Contact)

Let's talk.

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