(Experience)
01
Ontario Ministry of Natural Resources
Forestry Marketing — Ontario Wood
- Campaigns, partner communications and social content for the Ontario Wood brand.
2026 — Present
02
Hypergryph
International Product Planning (Arknights TW)
- Localised and QA'd ~120 videos and ~600 images across 10+ in-game and offline events.
- Built the Traditional Chinese typesetting reference that became the team's QA baseline.
- Turned community sentiment into dashboards during a high-visibility incident.
May — Aug 2025
03
Frontier Messenger
Co-founder & Operations
- Co-founded a small studio building playable, story-driven browser games.
04
Toronto Varsity Blues
Sports Photographer
- Covered varsity games and produced sports content for the athletics programme.
Sep 2024 — Apr 2025
05
Yostar
International Operation (Aether Gazer)
- Published 200+ posts across Facebook, Instagram and YouTube; +6% total followers.
- Wrote weekly sentiment and game reports combining social and in-game data.
- Supported dozens of maintenance cycles and a creator incentive programme.
Apr — Aug 2024
06
Centre for Effective Practice
UX Research
- UX research.
07
Mobvista (Mintegral)
Game Analyst Intern
- Profiled 30+ mobile games and delivered 10+ competitive reports for user acquisition.
- Deconstructed monetisation systems to guide targeting and creative direction.
2021
(Education)
01
University of Toronto
Master of Information — User Experience Design
- Service design project: PC Express redesign with the Loblaw UX team.
(Skills)
Research
- Surveys
- Interviews
- Review mining
- Competitive analysis
- Service mapping
Marketing
- Campaign planning
- Social media
- KOL & UGC
- Reporting
- Localisation QA
Design
- Wireframes
- Visual design
- Video editing
- Photography
Tools
- Figma
- Google Analytics
- Sensor Tower
- Hootsuite
- Canva
- Premiere Pro
- Shopify
(Languages)
- English
- Mandarin Chinese
- French
(Contact)
Let's talk.
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